
Amanda’s passion for sales started off as a 15 year old, working in retail and smashing store targets. Her sales role grew into a health club membership advisor and was quickly promoted to Club Manager at the age of twenty three years old. Amanda grew her first club from 1800 members to 4500 members, personal training from 40 sessions to over 200 sessions per week and turn over to over four million dollars. Since then Amanda has continued to be the growth factor in many other fitness and leisure businesses driving the marketing, sales team, service and retention to continue to replicate her success. These business have included health clubs, aquatic and leisure centres, swim schools, golf clubs, weight loss studios and personal training studios.
Amanda has been the receiver of many awards including Fitness NSW Club Manager of the Year, twice winner of Fitness NSW Club of the Year, Australian Fitness Network Club of the Year and many Small Business Awards. Amanda has also involved herself in helping develop the fitness industry and profile of the industry in Australia by serving as a marketing committee member for Fitness NSW, on the board of Fitness NSW as well as judging the Fitness Industry Awards. She has presented a number of times as the Australian FILEX Convention with some of the world's leading experts.
Consulting and Presenter Experience
Amanda has been a mentor to thousands of sales people, customer service representatives and businesses owners. Her insights into prospecting, marketing, sales and customer retention will help any business learn to be different and focus on getting key systems implemented to ensure long term success. She has a inspiring and passionate style that is real and leaves the audience with the motivation and the implementation skills to achieve their business objectives. There are a number of presentations, conferences and workshops scheduled throughout the year, please see the Services and Conferences pages on this web site for details. Amanda also presents at national training days for groups of businesses and franchises.
Author Experience
Amanda has been an active author for many fitness, aquatic, leisure and business magazines. They include Australasia Leisure Management, Network and various other publications.
Changing Lives
Amanda is the author of Changing Lives: A hands on approach to successfully selling memberships. A book written to empower new
sales people, owners, managers and staff in the fitness industry and give them the tools to be successful in this important role.
Available on the shop page of this web site.
Inspiration
Amanda is the author of Inspiration; The secrets of 50 people and how they achieved their health and fitness goals. A book that has been written to inspire people all over the world to get fit, feel great and look and feel the way they want by learning how other people have done it, some after facing adversity. Available soon on Amazon.com
Our Mission:
"To inspire and mentor business owners and their teams to ensure their success"
Our Core Values:
- Passion: Oozing passion to help owners grow their business
- Inspiration: Inspiring staff to embrace sales tools and techniques to grow their confidence and make their role more enjoyable
- Determination: Non negotiable persistence to find the answers to making it work and never giving up
- Success: Enjoying the success of others
- Focus: The above values combined with strategy equals a successful business for customers, staff and owners



